Tendai is a marketing leader with over 20 years of experience driving growth for FMCG brands across Sub-Saharan Africa and Europe. She currently serves as Group Category Director for a leading FMCG company, where she leads brand strategy, innovation, and digital transformation. With a strong track record in category leadership, Tendai has successfully led multi-country campaigns, new product launches, and consumer insight-driven strategies that build brand equity and deliver results.
Tendai has board-level strengths in strategic marketing, digital transformation, and Pan-African market expertise. Her understanding of diverse consumer segments, combined with data-led decision making and strong commercial acumen, makes her a valuable voice in guiding brand-led growth strategies. She also offers deep insight into risk management from a consumer trust and reputation lens, critical for governance in high-visibility sectors.
In addition to her corporate role, Tendai is deeply passionate about mentoring and career development. She founded the “Mum In Stilettos” platform to inspire working mothers to thrive both professionally and personally, offering coaching and practical tools for navigating the modern workplace. Her writing featured on LinkedIn and her blog MumInStilettos, blends wit, wisdom, and real-life reflections to encourage authenticity, courage, and intentional growth.
Tendai is a holder of an MBA from Nottingham Trent University and a Diploma in Digital Marketing from DMI Ireland. She adds value through her modern, people-centred approach to both business and leadership, balancing execution with empathy, and strategy with real-world impact. Her unique blend of marketing acumen, people development, and storytelling positions her as a powerful voice at the intersection of brand building and purposeful leadership
