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Osato Evbuomwan

Country:

  • Nigeria

Designation and Company

  • Marketing Director, Moet Hennessy Nigeria

Years of Experience

  • 15+

years

Area of Expertise/Speaking

1.

  • Growth & Market Expansion Strategy

2.

  • Brand & Consumer-led Innovation Leadership

3.

  • People, Culture & Leadership Development

Notable Career Highlights/Milestones

1.

  • Drove category and profit turnarounds across FMCG and spirits, delivering 3 years of double-digit growth, +2,000bps margin improvement at Unilever, and a 35% profit uplift in premium spirits at Diageo

2.

  • Launched and scaled new categories and value propositions across Africa, unlocking new revenue streams and delivering up to 50%+ sales growth through innovation and affordability-led brand strategy.

3.

  • Recognised for marketing leadership and brand impact, named Top 100 Career Women in Africa (2024) and Marketing Edge Top 10 Marketing Managers (2023), while driving +48% revenue growth in premium spirits and brand salience gains for global brands.

Professional Summary

Osato Evbuomwan is a distinguished marketing leader with over 15 years of experience shaping and accelerating brand growth across African markets. Renowned for her strategic clarity and innovative approach, she has consistently delivered profitable, sustainable results for global and regional brands. Osato’s leadership journey is marked by her ability to revitalize core brands, launch high-impact product innovations, and expand portfolios into new, opportunity-rich categories. Her work has driven significant market share gains, strengthened consumer loyalty, and opened new avenues for long-term growth.

A visionary strategist, Osato excels at navigating complex markets, leveraging deep consumer insight to craft competitive, locally relevant strategies. Her cross-cultural expertise and collaborative leadership style have earned her a reputation as a trusted partner to executive teams and global stakeholders.

Beyond her commercial impact, Osato is committed to developing the next generation of marketing talent. Through mentoring initiatives and thought leadership, she champions personal and professional growth for young professionals. Her blend of strategic foresight, operational excellence, and people-centered leadership positions her as a valuable asset for board advisory roles and organizations seeking transformative growth.

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